SET Ventures leads e-mobilio €9.5 million Series A
e-mobilio offers a cloud-based recommendation and buying platform which provides a one-stop-shop to help drivers switch to electric mobility. Founded by Ralph Missy and Denis Reichel, the startup is the leading partner for the automotive distribution channel to provide a full-service solution. Its customers include more than 350 car dealer groups in Germany and Austria, car makers such as Toyota and insurance companies such as HUK-Coburg.
To accelerate international growth, e-mobilio has raised a EUR 9.5 million Series A financing round led by SET Ventures. Existing investors Übermorgen Ventures, Wi Venture, Seed+Speed and Gateway Ventures also participated in the round, as well as German family office 2punkt7.
As Europe’s leading independent energy venture capital investor, SET has an extensive track record in the sector with several successful exits. SET was an early backer of fast charging company Epyon, acquired by ABB, as well as Greenflux, a leading software platform for electric vehicle (EV) chargepoint management, which was taken over by DKV.
The transition to electric mobility is changing how drivers buy cars. They need a complete solution adapted to individual needs, which goes far beyond the vehicle itself. This is where e-mobilio comes in. With the e-purchase advisor, EV buyers can find the right charger, installation service, public charging, photovoltaics, electricity tariff, GHG emissions quota, subsidies and many other services in addition to the electric car. “By providing holistic advice across the entire EV ecosystem, you not only satisfy your customers’ needs, but you can also create a unique customer experience and increase customer loyalty, while securing valuable additional revenue streams across all components of the EV ecosystem.” – Ralph Missy, Co-Founder of e-mobilio.
e-mobilio has established a dominant market position in Germany. Following its successful market entry in Austria, the company is now set to expand into further European markets. “With this capital, we will drive international growth to resolve the two bottlenecks of electric mobility: personalised advisory and optimal fulfilment for end customers. Together these provide a seamless customer journey and an accelerated EV adoption.“ – Denis Reichel, Co-Founder of e-mobilio.
“At SET, we believe EV adoption is entering a new stage, transitioning from early adopters to mass market. This is radically reshaping the dynamics of EV sales and consumer engagement in the process. e-mobilio’s success in the conservative German car market illustrates how critical this role is today, and that will be an excellent basis to drive international growth and contribute to the EU’s CO2-emission reduction targets.” –Dr. Till Stenzel, Partner at SET Ventures.