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GreenFlux, a leading provider of an EV charging platform and smart charging technology, today announced the appointment of Floris van den Broek as Chief Executive Officer.

Floris brings many years of international experience in scaling global software and telecommunications companies. He was previously CEO of software company Redsocks Security, CCO at Software Improvement Group, and held senior executive roles in Philips’ Telecoms division, Level3 Communications (founder and CEO of the Dutch company), and AT&T. Floris holds an MBA from the University of California, Berkeley and a PhD from the Technical University of Delft.

“We would like to thank our founders Hans de Boer and Jurjen de Jong for their contribution to building GreenFlux’s reputation as the go-to expertise centre for electric vehicle charging,” said Peter Molengraaf, Chairman of the Supervisory Board of GreenFlux. “We also welcome Floris, who is well-suited to expand the company’s international presence further. His experience in scaling successful software companies will be critical for Greenflux’s expansion ambition.’’

“GreenFlux has created a new market category with its EV charging platform and smart charging architecture, supporting EV players to run their operations smoothly and efficiently whilst making optimal use of grid capacity,” said Floris van den Broek. “I look forward to leveraging my experience to lead the company through its next phase of international growth.”

Floris will build on GreenFlux’s success for a range of electric vehicle charging needs, including smart charging, roaming and billing services. Together with COO Jan-Joost van Dam and the experienced GreenFlux team, Floris will be responsible for delivering innovative EV platform solutions that bring real value to operators of EV charging infrastructure. He will continue to develop the GreenFlux team as a customer-focused organization with the best talent in the industry.

GreenFlux is a leading enabler of electric driving and smart charging, providing an electric mobility infrastructure management platform that supports the operations of charge point operators all over the world. GreenFlux helps energy companies, grid operators and automotive players to manage charge stations, enable roaming and billing and implement smart charging for advanced energy management. The GreenFlux service platform is cloud-based and seamlessly connects with charge stations of any type or brand. GreenFlux’s award winning controller, enabling advanced smart charging, can be fitted in any charge station.